Online Tools & ROI calculators
Another content type worth exploring is creating online calculators and/or assessment tools. While the ideation, content, and logic can be pretty straightforward, the challenge will be in implementing. You might need to work with your IT team to have the files stored on a server, which will likely need a detailed code review. The other option is to host this on a separate domain, which is a faster deployment method. You might lose some SEO equity, and the user experience of starting on a 3rd-party site and then landing on your website isn’t ideal. I have created these tools in both ways; the choice depends on your content strategy and resources.
Accounts Payable Calculator
How AP teams can save costs and improve productivity with Accounts Payable automation.
Mortgage Loan Processing Calculator
How mortgage organizations can improve profitability with automation. This assessment identifies key areas in loan process that can automated.
Finding Revenue in Accounts Payable Assessment
This assessment tool measures current AP capabilities including capture/extraction, workflows, approvals, ERP integration, analytics, solution deployment and supplier portal and based on numerical score provides additional content offers to address issues.
Content in Contexts 