Campaigns
Simulating Space served as the inaugural campaign for Ansys’s next-generation headless web platform, making it both a demand generation program and a technical proof of concept for the brand’s digital evolution. Built on a 25+ component design system with industry-leading page speed, accessibility, and technical SEO, the microsite deployed simultaneously across all supported languages at launch.
The campaign used a persona-layered content architecture to guide engineers, academics, and executives through specialized journey paths, resulting in strong engagement and qualified lead generation for the Aerospace & Defense segment.
Performance highlights:
- 34,429 unique visitors and 70,654 total page views
- 6% documentary engagement rate per visit
- First use of solution-specific opt-in lead capture for the A&D segment
- Navigation patterns introduced here were later prototyped for the main Ansys brand domain
A sustained AI/ML campaign that drove significant pipeline across a full program year. Webinar content was a primary engagement driver, complemented by ebook downloads and contact form completions across global regions.
Performance highlights:
- 10K campaign members generated across the program year
- 730 AQLs and 109 MQLs
- Ansys SimAI Cloud webinar drew 1,786 attendees; Ansys AI drew 1,760
- 574 ebook downloads and 368 contact form completions
- Global reach: EMEA 3,920 / Americas 3,495 / APAC 2,523 web sessions
A technically focused campaign targeting engineering and academic audiences, built around solution-specific content mapped to GTM segments.
Performance highlights:
- 111K site visitors
- 220 campaign members
- 43 AQLs and 25 MQLs
A targeted A&D program with strong mid-funnel performance relative to campaign size, particularly in influenced contact generation.
Performance highlights:
- 324 campaign members
- 95 AQLs and 20 MQLs
- 158 influenced contacts
Digital Engineering positioned Ansys at the forefront of a fundamental shift in how engineering teams design, test, and bring products to market. The campaign translated a complex, multi-layered technology story — spanning model-based systems engineering, AI-powered simulation, and cloud-scale workflows — into compelling content for engineering, executive, and industry-specific audiences across automotive, industrial equipment, and aerospace sectors.
Content was built around three strategic pillars: building the foundation for connected simulation, elevating insight through automated workflows, and accelerating impact through AI and high-performance computing. The campaign supported both awareness and demand generation goals, incorporating curated resources, industry showcases, and expert-led content designed to move audiences from exploration to qualified engagement.
Content in Contexts 