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Is Your Website an Ugly Baby?

An Uncomfortable Truth Let’s face it: someone might need to tell you that your baby (your website) might be ugly. No one wants to say it out loud, but when your work experience includes creating, building, and optimizing websites, it’s challenging not to say something. After putting my foot in my mouth when asked, “What do you…
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What’s Missing from Marketing Today?

Humor. While we all manage through challenging times and hearing very little positive news, a little humor goes a long way. I noticed an article on LinkedIn, from Eshe Nelson of The NY Times discussing how Pilgrim’s Pride will be handing over $110 million to settle charges of fixing chicken prices. Fixing chicken prices? Not…
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Why Rent When You Can Own?

Or as Robert Rose succinctly put it, “Don’t plant your flag on rented land.” And keeping up with all the latest digital promotion innovations is tough. Google changes their algorithm named after another animal and now your paid and organic strategy needs to shift. I’m not saying to forgo external sites that can promote your…
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The Great Virtual Race Across Tennessee

Before the pandemic, I struggled to find joy in running. Just not motivated and inspired to run more than four days a week, yet even that became tough. I ran 30 mile weeks, but my heart wasn’t in it. Not really. Just as the Covid-19 pandemic started, a notification on my facebook feed came through, The Great…
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